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Direct Marketing

Another way of accessing the hidden job market is by marketing yourself. This is called Direct Marketing. It can be done through two key avenues: Marketing Letters / Emails, and Making Cold Calls. 1) Marketing Letters We’ve already discussed how you can use your network of contacts to identify new contacts within

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The Networking Process

The potential of the hidden market is enormous. Networking allows you to tap into this market through discussion with people who know. The purpose of networking is to: find out where potential jobs exist make contact with those who are filling the position market yourself to solve a specific need in

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What Is Networking?

Networking is the act of meeting new people in a business or social context. It involves communicating information with others, which often results in either parties gain. Here’s an example: Kevin was doing some electrical work for Sam’s Printing company. Kevin mentioned to Sam that his wife was a design

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